Maybe you already see 5% of your traffic originating outside your home country, but aren't sure it's worth the effort to sell to those shoppers. These eight numbers answer the question.
More than half of online shoppers surveyed in the US, Germany, Australia and the UK had made at least one purchase from abroad as of August 2021, with a further 22% considering it. 43% agreed that increased online shopping during the pandemic encouraged them to buy from overseas.
Statista →In 2021, shipping costs that were too high were the leading reason 69% of US shoppers abandoned a purchase from a UK brand. Delivery time being too long came second at 62%. A further 44% abandoned because they did not want to risk paying import duties on collection.
Statista →The three leading cross-border categories were clothing, footwear and apparel at 34%, consumer electronics at 22%, and health and beauty at 19%.
IPC Cross-Border Shopper Survey →Asked to rate each element of the delivery process — cost, tracking, speed, location, customs and returns — shoppers were most satisfied with delivery location at 68% and least satisfied with delivery speed at 46%.
IPC Cross-Border Shopper Survey →The global cross-border B2C e-commerce market was valued at $719.02 billion in 2021 and is expected to expand at a compound annual growth rate of 25.8% from 2022 to 2030, reaching $5,576.73 billion.
Grand View Research →US merchants make up almost 50% of cross-border e-commerce purchases in Canada, Mexico, South Korea and Brazil. China alone spends over $79 billion a year on cross-border purchases from US-based merchants.
PaymentsJournal / PPRO →The value of cross-border e-commerce has been predicted to grow by 25% a year — almost twice as fast as domestic e-commerce.
DHL Express →91% of shoppers will abandon retail sites if they don't offer fast or free shipping.
Pitney Bowes →These statistics make it clear that a staggering opportunity exists for e-commerce brands. Ready to take advantage of it? We can help.