Case study Haircare

Highland went global. Revenue followed.

A US haircare brand with international demand it couldn't serve profitably. Four weeks after switching to Mayple, international revenue was up 237% — and total revenue up 38%.

Brand

HIGHLAND

Platform

Shopify

Zones live

9 of 9

Countries served

30+

Destination: 30+ countries, 3.5 days

The results

+38%

Total revenue growth

+237%

International revenue, first four weeks

3.5

Days average, checkout to doorstep

30+

Countries served from one hub

The ceiling

Highland's products were already finding international customers — the orders just weren't finding checkout. Legacy carrier rates put shipping at nearly a third of the order total, delivery quotes ran past a week, and duties arrived as a surprise invoice at the door. International demand existed. International margin didn't.

The switch

Highland installed the Mayple app from the Shopify App Store and answered three questions: target zones, average order weight, domestic shipping cost. Mayple created Shopify Markets for all nine shipping zones, mapped the in-stock catalogue to each market, and applied duty-inclusive prices with margin-protective uplifts. No new warehouse, no ERP migration, no ops hire.

Timeline

Day 0

App installed, three questions answered

Week 1

Nine markets live, prices uplifted

Week 4

+237% international revenue

Since

+38% total revenue

The result

With shipping at roughly $15 a package and duties collected in checkout, international conversion stopped leaking. Orders now fly Mayple's air corridors through the Dubai hub and land in 30+ countries in 3.5 days on average — tracked on a Highland-branded page, with delivery issues resolved in transit. International went from a support burden to Highland's growth engine: 38% total revenue growth and counting.

"Mayple made it easy for us to launch internationally, with onboarding that truly happens in just a click of a button. Over the last 30 days we've seen a 237% increase in international sales. Global fulfillment now feels simple and scalable, with trusted partners that feel like an extension of our team."

Boone Whiteside CEO, Highland

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Your store could be next.

Install the app, answer three questions, and take your first international order this week.

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