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Case study Consumer tech

The Light Phone stopped paying tariffs twice.

An innovative minimalist tech brand, Light Phone leveraged Mayple Global to streamline its supply chain and reduce tariff costs while serving customers worldwide.

3,000+
Orders per month
3.5 days
Avg. shipping time
50+
Countries reached
100%
Order deliverability
Light Phone product photography Light Phone

The Light Phone had been shipping every device from China to the US, then exporting on to Canada, Australia and the European Union. With tariffs landing on both legs, the same phone was taxed twice — and in March the company paused production of its third-generation handset.

Moving onto Mayple changed the routing. Mayple generates the standardised system codes that classify each device, then produces the product descriptions, commercial invoices and clearance documents every international shipment needs — so orders for non-US customers never touch the US at all.

"Our prices have gone down significantly." By bypassing US tariffs for international customers, the company has seen savings of at least 20% on the cost of its goods.
Joe Hollier Co-founder, The Light Phone
Read the Business Insider reporting →
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